Thoughtful marketing for values-led brands

Conscious Collab

Marketing strategy and support for people building businesses that matter.

Strategic Marketing, Rooted in Purpose

I’m Christina Johns, a marketing strategist and writer with over 15 years’ experience working across Australia and the U.S.I’ve led content, digital, and brand strategy for purpose-led organisations, government, and commercial brands—and over the years, I’ve seen how easily people lose clarity under the pressure to do more, say more, and be everywhere.What’s always drawn me to this work isn’t just the strategy—it’s the people. The founders, creatives, and small teams who are passionate about what they do and want to share it in a way that feels true to them.That’s why I started Conscious Collab: to support people doing meaningful work, with grounded, thoughtful marketing that helps them show up with clarity and confidence—without compromising their values.

For founders, coaches, creatives

Built for Brands Doing Meaningful Work

You’re not trying to go viral. You’re trying to show up, grow steadily, and connect with the right people—without burning out or feeling like a marketing robot.
I work best with thoughtful founders, values-led businesses, and creatives who care about authentic connection.

Guiding Principals at Conscious Collab

At Conscious Collab, values aren’t just a nice-to-have—they shape how I work, who I work with, and what I help you build. I believe good marketing is rooted in clarity, not urgency. It should reflect who you are, support what you stand for, and make space for growth that actually feels good. Here’s what guides everything I do:

  • Marketing should create connection, not pressure.

  • Strategy should simplify, not overwhelm.

  • Growth should be sustainable, not reactive.

  • Collaboration should feel energizing and respectful.

  • Your voice is an asset—not something to water down.

Strategy Starter

A 90-minute 1:1 where we cut through the noise and get to the heart of what’s holding you back. Whether you’re feeling stuck, overwhelmed, or just not sure where to focus, I’ll help you make sense of what’s working, what’s not, and what to do next.

  • A clearer understanding of your priorities

  • Tangible next steps (not just ideas)

  • A simple, strategic action plan tailored to your goals

  • Support from someone who’s done this before

Email Support

Already have an email sequence but it’s not quite doing its job? I’ll review, restructure, and refine your emails so they feel more like you—and actually lead somewhere.

  • Audit of up to 5 emails (welcome or sales)

  • Copy refresh and structure suggestions

  • Voice, tone, and clarity improvements

  • Strategic notes on timing, flow, and CTA placement

Content Planning Session

Need a quick hit of clarity for what to post, send, or say next? This focused 60-minute session helps you plan your next month of content with ease.

  • 60-minute Zoom session

  • Review of current content approach

  • 4-week calendar outline across 1–2 channels

  • Topic and format suggestions tailored to your goals

Website Content Review

Your website should work hard for you—but often it’s unclear, overloaded, or out of sync. I’ll give your homepage, about, and key service pages a strategic, copy-first review so you know what to improve.

  • Full review of your key site pages

  • Clear, actionable notes (no jargon)

  • Messaging recommendations and copy guidance

  • Notes on flow, structure, and hierarchy

Social Media Strategy

If you’re ready to start growing your list and want to get it right from the start, I’ll build a simple, clean welcome funnel that helps people get to know you (without shouting at them).

  • Lead magnet concept and copy

  • A 5-email welcome sequence (written + mapped)

  • Simple visual formatting to keep things on brand

Social Media Audit

Your website should work hard for you—but often it’s unclear, overloaded, or out of sync. I’ll give your homepage, about, and key service pages a strategic, copy-first review so you know what to improve.

  • Full review of your key site pages

  • Clear, actionable notes (no jargon)

  • Messaging recommendations and copy guidance

  • Notes on flow, structure, and hierarchy

Digital Campaign Strategy

If you’re ready to start growing your list and want to get it right from the start, I’ll build a simple, clean welcome funnel that helps people get to know you (without shouting at them).

  • Lead magnet concept and copy

  • A 5-email welcome sequence (written + mapped)

  • Simple visual formatting to keep things on brand

Marketing Foundations

For new businesses or relaunches: includes positioning, simple brand messaging, content starter plan, and website structure recommendations.

  • Discovery session + light research

  • Positioning and audience insights

  • Core brand messaging and content pillars

  • Website content outline and key language

  • Optional add-ons: email welcome outline, starter social post templates

Discuss What You Need

Whether you’re building from scratch, shifting direction, or just want a second brain—you don’t have to figure it all out alone. Let’s talk about where you’re at, and how I can help.

Ready to take the next step?

If you’re not quite sure which service is right for you, or you have something a little different in mind, send me a message. I’d love to hear what you’re working on.